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rule 1 whey protein
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great272.17avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Avg price
Okay$218.00avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 36K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$114.65–$421.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price