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protein powder
Launch itA $5.2M/yr market growing +40.9% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$5.2M$5.2M/yr · 2.1M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Avg price
Good$172.67avg listing price — sweet spot $15–$100
Review moat
Okay1,903.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Bad$43.72–$302.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price