46
protein milk
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible37.47avg incumbent reviews — the moat a new listing must climb
Growth
Great+82.7%90-day search growth — must beat 0% to launch
Price range
Good$3.75–$45.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$14K$14K/yr · 55K searches
Signals Low Review Barrier