71
protein bar
Launch itA $2.7M/yr market growing +22.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 515K searches
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$95.61avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,199.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$8.58–$291.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price