56
oats
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.20–$36.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$346K$346K/yr · 312K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,841.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand