65
nespresso capsules
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 814K searches
Avg price
Great$60.21avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$9.65–$203.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,668.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Signals High Price