59
mustard oil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Price range
Great$4.42–$75.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay$160K$160K/yr · 84K searches
Review moat
Bad4,940.39avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier