40
moong dal
Skip itPrices mostly outside the sweet spot ($3.73–$10.14) — this niche doesn't clear our bar today.
Conversion
Incredible25.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible80.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$97K$97K/yr · 60K searches
Avg price
Bad$6.35avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$3.73–$10.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier