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mct oil
Skip itSoft demand (-3.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$115.73avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$308K$308K/yr · 38K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$45.37–$212.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,970.19avg incumbent reviews — the moat a new listing must climb
Signals High Price