55
mayonnaise
Worth a lookShows low returns (0.1%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible69.21avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Price range
Good$3.94–$32.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 127K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-7.7%90-day search growth — must beat 0% to launch