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mastic gum
Worth a lookShows low returns (0.2%), but soft demand (-5.0% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$85.92avg listing price — sweet spot $15–$100
Review moat
Great488.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.90–$222.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$105K$105K/yr · 40K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch