48
masoor dal
Skip itPrices mostly outside the sweet spot ($2.74–$11.61) — this niche doesn't clear our bar today.
Conversion
Incredible25.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible70.45avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 50K searches
Avg price
Bad$6.36avg listing price — sweet spot $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$2.74–$11.61cheapest to priciest tracked listing — scored on the share inside $15–$100