49
kraft cheese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible99.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Price range
Good$4.54–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand