50
kombucha
Worth a lookShows low returns (0.1%), but soft demand (-13.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$104.48avg listing price — sweet spot $15–$100
Review moat
Good711.5avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$157K$157K/yr · 32K searches
Price range
Bad$15.26–$419.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Signals High Price