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67

kiddylicious

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 51Conversion 84Competition 93Returns 100Price range 85Avg price 87Brand share 18Review moat 56Quality gap 63

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$19.60

avg listing price — sweet spot $15–$100

Price range

Great$3.37–$97.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,264.61

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.8%

90-day search growth — must beat 0% to launch

Market size

Okay$265K

$265K/yr · 148K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand