51
ketchup
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.36–$32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Review moat
Good1,343.58avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$194K$194K/yr · 137K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand