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idli rice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Incredible20.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.36–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$181K$181K/yr · 62K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier