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humantra
Launch itA $1.4M/yr market growing +48.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 164K searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$95.46avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+48.3%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.02–$270.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,861.31avg incumbent reviews — the moat a new listing must climb
Signals High Price