56
humana
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$22.46avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great455.16avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.75–$121.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 74K searches
Brand share
Bad97%top-5 brand share — brand-locked demand