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food coloring
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.99avg listing price — sweet spot $15–$100
Price range
Great$1.60–$70.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,684.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 37K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.2%90-day search growth — must beat 0% to launch