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60

dolce gusto capsules

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 22Conversion 76Competition 84Returns 99Price range 31Avg price 89Brand share 0Review moat 74Quality gap 50

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$61.78

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Market size

Great$931K

$931K/yr · 211K searches

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good538.98

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$16.15–$284.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand