66
diet pepsi
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great158.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Price range
Great$1.77–$54.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$622K$622K/yr · 524K searches
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand