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dates
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible65.51avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$931K$931K/yr · 470K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.81–$165.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-28.8%90-day search growth — must beat 0% to launch