40
cold brew
Skip itPrices mostly outside the sweet spot ($27.70–$515.72) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$120.37avg listing price — sweet spot $15–$100
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,893.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 26K searches
Price range
Bad$27.70–$515.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price