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coconut milk
Launch itA $865K/yr market growing +30.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.46avg listing price — sweet spot $15–$100
Review moat
Great196.07avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Great$865K$865K/yr · 355K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$3.35–$176.33cheapest to priciest tracked listing — scored on the share inside $15–$100