60
chips
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great345.71avg incumbent reviews — the moat a new listing must climb
Price range
Good$0.64–$45.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$298K$298K/yr · 650K searches
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$7.77avg listing price — sweet spot $15–$100