36
casein protein powder
Skip itPrices mostly outside the sweet spot ($156.97–$359.20) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Okay1,641.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$228.90avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$186K$186K/yr · 25K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$156.97–$359.20cheapest to priciest tracked listing — scored on the share inside $15–$100