61
candy
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Great$1.57–$57.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good739avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$262K$262K/yr · 495K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch