63
biscuits
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Great$1.09–$68.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good991.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$423K$423K/yr · 616K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Avg price
Bad$8.48avg listing price — sweet spot $15–$100