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baking soda
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Good$1.64–$45.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$424K$424K/yr · 185K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,432.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand