71
atta
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great373.03avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.09–$42.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$542K$542K/yr · 339K searches
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand