60
a2 ghee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$77.86avg listing price — sweet spot $15–$100
Review moat
Good778.06avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$31.17–$210.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$159K$159K/yr · 38K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch