63
underwear men
Launch itA $1.0M/yr market growing +11.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 877K searches
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$113.73avg listing price — sweet spot $15–$100
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,019.28avg incumbent reviews — the moat a new listing must climb
Price range
Bad$28.75–$460.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price