65
umbrella
Worth a lookShows demand growing +123.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+123.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$44.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Good$19.68–$143.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$321K$321K/yr · 271K searches
Review moat
Okay2,764.26avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale