47
toy story
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Growth
Incredible+524.1%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$135.61avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$37.07–$282.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,026.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 91K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale