40
shoe tree
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$60.81avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$23.81–$140.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,048.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 13K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price