61
rain coat
Worth a lookShows a sweet-spot price point ($69.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$69.84avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$15.80–$172.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,611.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$263K$263K/yr · 111K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Signals High Price