54
polo
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$82.65avg listing price — sweet spot $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Price range
Okay$21.36–$285.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$111K$111K/yr · 373K searches
Review moat
Bad8,364.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale