54
passport holder
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but prices mostly outside the sweet spot ($15.98–$611.89) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$121.49avg listing price — sweet spot $15–$100
Review moat
Good904.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Market size
Good$317K$317K/yr · 138K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Price range
Bad$15.98–$611.89cheapest to priciest tracked listing — scored on the share inside $15–$100