47
pajamas for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$68.65avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great342.6avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$14.76–$175.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 294K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale