52
mario
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$103.52avg listing price — sweet spot $15–$100
Growth
Good+52.4%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,246.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad$14.90–$483.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$42K$42K/yr · 94K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale