44
katana
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Incredible54.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.83avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$26.09–$320.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 94K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale