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jewellery
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$69.04avg listing price — sweet spot $15–$100
Review moat
Good755.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$343K$343K/yr · 1.0M searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad$11.31–$379.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price