39
jacket
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$135.76avg listing price — sweet spot $15–$100
Review moat
Okay1,756.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 727K searches
Price range
Bad$32.67–$2339.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
Returns
Bad19.1%return rate — above 5% kills the launch gate