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id card holder
Worth a lookShows a sweet-spot price point ($49.82 avg), but prices mostly outside the sweet spot ($1.80–$265.83) keeps it on the watch list.
Avg price
Great$49.82avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,997.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$163K$163K/yr · 109K searches
Price range
Okay$1.80–$265.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier