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football shoes
Skip itHigh returns (31.5%) — this niche doesn't clear our bar today.
Review moat
Great104.81avg incumbent reviews — the moat a new listing must climb
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$125.66avg listing price — sweet spot $15–$100
Market size
Okay$197K$197K/yr · 683K searches
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Price range
Okay$27.26–$293.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad31.5%return rate — above 5% kills the launch gate