61
energy drink
Launch itA $2.6M/yr market growing +10.7% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 279K searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$127.01avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,999.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Price range
Bad$6.53–$492.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price