39
coat for women
Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Good$124.22avg listing price — sweet spot $15–$100
Review moat
Good921.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.33–$327.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$20K$20K/yr · 134K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.4%90-day search growth — must beat 0% to launch
Returns
Bad15.8%return rate — above 5% kills the launch gate