45
clarks
Skip itHigh returns (20.4%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$153.03avg listing price — sweet spot $15–$100
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,949.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad$93K$93K/yr · 289K searches
Price range
Bad$18.90–$454.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad20.4%return rate — above 5% kills the launch gate