45
blanket hoodie
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Great$69.91avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good853.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$24.47–$140.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 36K searches